Showing posts with label Fort Lauderdale neighborhoods. Show all posts
Showing posts with label Fort Lauderdale neighborhoods. Show all posts

Friday, July 5, 2024

Sailboat Bend, Fort Lauderdale's only neighborhood deemed a historic district

 

 By Jane Feehan


Fort Lauderdale’s Sailboat Bend, once known as the “West Side,” was designated a historic district in 1992. It is the first neighborhood in the city so deemed.

The historic area sits within an area bounded by the F.E.C. Railway tracks on its east, Broward Boulevard on its north, and by the New River on the south and west. It’s accessible just a block or two beyond the Broward Center for the Performing Arts at 201 SW Fifth Avenue or via Sunrise Boulevard near the historic 11th Avenue Bridge. A sign indicates its boundary.

Sailboats give rise to thoughts about travel and adventure or simplicity and leisurely living. Those notions were probably held in varying degrees by sailing enthusiasts (“many young married couples”) who found their way to Fort Lauderdale during the early 1940s and moored their boats along the most extreme bend in the New River. It was during those years that the area was first referred to as Sailboat Bend. The city Commission confirmed it as a subdivision in 1945.

Sailboat Bend’s history reaches back centuries before its subdivision days.

It is thought Tequesta Indians lived there centuries ago—long before the Seminoles arrived in South Florida during the late 1700s. Artifacts of Indian inhabitants reportedly have been found there.

Some say the area was the site of the first fort built during the Second Seminole War (1835-42) by Major William Lauderdale, for whom the city is named. It is also written that the neighborhood is where the Cooley (or Colee) family was massacred in 1835—not at the now-named Colee Hammock Park at 1500 Brickell Drive (south fork of the New River). Their massacre may have been cause for Lauderdale's deployment to the New River area.

During the 20th century, the project to drain the Everglades, promoted by Governor Napoleon Bonaparte Broward (1905-1909), began in Sailboat Bend with the staging of dredging equipment for construction of two canals. Fort Lauderdale is often referred to as “Gateway to the Everglades,” thus a reasonable point of entry for the drainage project.

Not all the area known as Sailboat Bend falls within the historic district.

Society pages in the newspapers during the 1940s referred to parties on some of the boats and the comings and goings of notables who docked at the bend during the winter. This non-historic area currently lies in the center of the toniest part of downtown Fort Lauderdale.

Proximity to downtown and the beauty of the river was not lost on those who sought profits selling lots along the bend in 1945. A group of owner-realtors, including resident Wen Mulligan, advertised "28 lots along the bend at Southwest 5th Avenue and Southwest 5th Street for $42,000 for sale ... easy terms." Given the crazy high prices of the 1920s in Fort Lauderdale, that price rings cheap if it was for all the lots.

In 1963 a prescient if not lucky developer wanted 600 feet to be vacated at the bend to make way for six high-rise buildings with 1,500 apartments. The proposal was nixed then, but today the same area, just outside the historic neighborhood, is the site of several spectacular buildings with hundreds of rental and condo units.

The historic Sailboat Bend is worth a drive through and a stop at its waterfront park. It presents a mix of old bungalows with a few (very few) grand homes along the river. Manicured lawns are not a feature of this neighborhood. Some of the streets may remind one of older sections of New Orleans with overgrown shrubs, vines and indigenous trees. A house of French Provincial design was described when purchased about 35 years ago, so impressions of similarity to New Orleans stand reasonable.

Sailboat Bend residents have objected, to no avail, to the number of social agencies built on the nearby Broward Boulevard perimeter of their neighborhood: a Salvation Army homeless shelter, an alcohol rehab facility, the Broward School Board and other agencies. A drive through Sailboat Bend streets seems worlds away.

About 2,200-2,800 residents reside in historic Sailboat Bend. The ordinance designating its historic status is reviewed every 10 years.

It’s not only worth a look, Sailboat Bend also deserves preservation of the city's largest collection of historic homes.
 

Below: Aerial view- New River 1929
Florida State Archives/Hoit
*********










Copyright © 2024. All rights reserved. Jane Feehan.



Sources:

City of Fort Lauderdale

Fort Lauderdale Daily News, Sept. 30, 1942

Fort Lauderdale Daily News, Oct. 19, 1942

Fort Lauderdale Daily News, Aug. 19, 1943

Fort Lauderdale Daily News, July 14, 1945

Fort Lauderdale Daily News, Oct. 17, 1945

Fort Lauderdale Daily News, Nov. 1, 1945

Fort Lauderdale News, Sept. 4, 1963

Fort Lauderdale News, Oct. 25, 1963

Fort Lauderdale News, Aug. 16, 1987

South Florida Sun-Sentinel, Jan. 8, 1988

South Florida Sun-Sentinel, Jan. 29, 1989

South Florida Sun-Sentinel, June 25, 1990

Tags: Historic Neighborhoods in Fort Lauderdale, Fort Lauderdale in the 1940s, Fort Lauderdale history, Fort Lauderdale neighborhoods

Wednesday, October 11, 2023

The Idlewyld story - Hortt converts swamp to top-tier real estate

 


By Jane Feehan

The history of Fort Lauderdale’s Idlewyld neighborhood reflects the story of Fort Lauderdale’s M.A. Hortt. A former streetcar conductor and gold prospector from Utah, “Al” Hortt came to Fort Lauderdale in 1910. Possibilities for wealth generation were far greater here than in the desert.

The city saw its first land boom in 1910, when, according to Hortt, it claimed only 121 residents. As he wrote in his biography, Gold Coast Pioneer, he arrived when Fort Lauderdale was just a “wide spot” in the road. Not for long. News spread “up north” about Fort Lauderdale’s real estate. The early boom proved to be an early bust but Hortt’s roster of subsequent land deals (and travel escapades), could spin heads. The focus here, however, is Idlewyld.

Hortt and business partner Bob Dye bought a piece of swampy land in 1921 that spanned from the Las Olas bridge (opened 1917) to the “intersection of New River Sound” and beyond. They envisioned a subdivision on part of it but needed a developer with money. Hortt was familiar with Miami developer Carl Fisher’s success in converting Miami Beach's water-logged land into desirable real estate; he wanted to apply the same method in Fort Lauderdale.   

According to Hortt, he took a beach walk near Las Olas where he met visitor Tom Stillwell. Stillwell was looking for a real estate opportunity and the garrulous broker had just the deal: if Stillwell could put up $50,000, they could create a company with $100,000 of land and cash assets; Stillwell would get a 50 percent share. 

To convince the visitor about development possibilities, Hortt took him to Miami Beach to view Fisher’s projects. Stillwell was sold on the development idea for Fort Lauderdale and brought in three partners from Indiana. The New River Development Company was formed in 1921 and dredging of the Intracoastal and New River Sound began. Dredging would provide the soil to build up the swampy tract.

The name Idlewyld was chosen and its land platted. Streets, sidewalks, water mains and electric lines were installed after dredging.

To buoy its appeal, coconut palms were planted along its streets. However, for months only a few lots sold. They lowered prices and gave lots to the investors for building homes. The Indiana partners pooled resources and built one house. The company also offered to give away 10 lots for house construction. By year’s end, only four houses were built; the town experienced a real estate slowdown. 

Intracoastal view,
with Las Olas Bridge at left

As is often said today, the best time to advertise is during an economic slump. Savvy Hortt suggested he would handle advertising if a deal could be made with the partners. He wanted a 25 percent commission on sales of all lots. Prices would depend on location and would run $2,500 to $5,000. The New River Development Company approved and the first advertisement went to the Miami Herald.

One article in the Miami Herald reported that a promotion of the subdivision would include free transportation from Miami, dinners and a river trip. An ad in the same paper beckoned visitors to buy a lot in “Fort Lauderdale’s sub-division deluxe with people you’ll be glad to have for neighbors: men of wealth and social standing and a-1 character.”

The advertising campaign proved to be a success.  Hortt claimed in his book that he and Dye sold every lot “in less than one week,” and each for the price originally agreed upon. Success led to plans for a $250,000 hotel in Idlewyld. Promised to be “bigger and better than any yet planned” the hotel was expected to sit on six lots and open in one year.

The Idlewyld neighborhood gained attention. Hortt built his home there. In 1925, while on one of his many trips, he was offered $60,000 for that house. Upon his return he upped the price to $75,000 (a steep price then) and sold it to businesswoman Helen Brooks Smith. The sale made local headlines.

Less than a year later, the aftermath of the 1926 hurricane brought the South Florida real estate boom to a halt.  It’s interesting to note that during the storm, the U.S. Coast Guard’s houseboat station, Moccasin, was lifted from its mooring and thrown across the waterway near Idlewyld. The Coast Guard took up temporary quarters in the “deluxe” subdivision in two houses donated by W.C. Kyle until they could re-establish their base.

Hortt remained solvent and developed several neighborhoods such as Beverly Heights. He was recognized for guiding Fort Lauderdale’s recovery from the storm. He served as mayor and commissioner of Fort Lauderdale and then bought large tracts of land in Pompano Beach, where he died (750 Ocean Blvd.) in 1958 at 77.

And Idlewyld? It remains one of the city’s most beautiful neighborhoods with many of the original houses replaced with multi-lot sized homes selling for millions (as of this post, 17 on the market). The Riviera Isles/Idlewyld area is home to 508 residents. 

Hortt’s legacy includes not only his sales record of early city communities but his recognition of waterside locations in boosting real estate values. Many who came to Fort Lauderdale in the early 1900s thought real estate fortunes were to be found in agricultural land to the west. Hortt knew better.

Copyright © 2023. All rights reserved. Jane Feehan

Sources:

Hortt, M.A., Gold Coast Pioneer. New York: Exposition Press, 1955.

Miami Herald, Jan. 20, 1924

Miami Herald, Feb. 20, 1924

Fort Lauderdale News, Feb. 25, 1925

Fort Lauderdale News, April 17, 1925

Fort Lauderdale News, Nov. 13, 1925

Fort Lauderdale News, Nov. 16, 1926

Fort Lauderdale News, June 20, 1926

Fort Lauderdale News, March 1, 1952

Fort Lauderdale News, April 15, 1958


Tags: Idlewyld neighborhood, M.A. Hortt, Fort Lauderdale history, Fort Lauderdale communities, history of Fort Lauderdale, Fort Lauderdale in the 1920s, Jane Feehan

Monday, September 11, 2023

Fort Lauderdale's Croissant Park and its colorful developer Frank Croissant - of Rolls Royces, diamonds and a solid gold dinner service

 

Croissant Park Administration Building
 at 1421 South Andrews Avenue
 







By Jane Feehan

Many may know of or grew up in Croissant Park, one of the oldest neighborhoods in Fort Lauderdale. Few are familiar with its namesake, Frank Croissant, and his colorful life.

Born in Brooklyn in 1887, the hugely successful real estate developer (self-described “World’s Greatest Salesman), pursued business opportunities across the U.S. After operating in Ohio and moving to Detroit where he was associated with Henry Ford in real estate, Croissant relocated to Fort Lauderdale in January 1925.

He bought about 1,200 acres in an area south of the New River and Las Olas Boulevard on the west side of Andrews Avenue. The Croissant Park Administration Building, site of his sales office, still sits on South Andrews Avenue and was placed on the National Register of Historic Places in 2001. Sales at Croissant Park were brisk; those were the boom days. Today asking prices for a few houses in that neighborhood are close to $500,000.

Croissant’s plans for his subdivision included a hotel, the Croissantania (also the name of a local baseball team he may have promoted). Designed by architect John M. Peterman, and built by DeCato Construction Co., the 125-room hotel failed to become a reality. Though started in late 1925, the cost of labor and shortage of materials first slowed or delayed the hotel project; it was then halted by the 1926 hurricane. By the end of 1926 and several years after, G. Frank Croissant Co. was reported by the Fort Lauderdale News as defendant in several lawsuits over mismanagement of money and other disputes.

Some news accounts reported Croissant was worth $30 million resulting from all his real estate endeavors, but it was said he lost most of it in the 1929 stock market crash. He probably lost a significant portion of that fortune beforehand, in the South Florida land bust following that hurricane.

Reversal of fortune did not slow down Croissant nor sour him on Fort Lauderdale. He bought tracts of land in Northern New Jersey (Teaneck, West Englewood, Bergenfield) for development. He opened offices in Europe, including London, Paris, Madrid and Mallorca, where he often talked up Fort Lauderdale, referred to then as “the Friendly City.” Croissant could claim 56 offices with 1,200 salesmen in 11 states and seven countries.

Some say he was involved in the launch or promotion of New York’s radio station WNYC. The station was established in 1924 but his involvement is unconfirmed. 

He, wife Harriet and son moved to Mallorca, Spain in 1933 or 1934 where he reportedly sold more than 8,000 lots in assorted projects. Included in those lots was one he sold to actress Claudette Colbert, another to Hollywood heartthrob Douglas Fairbanks, Jr.

Croissant’s 13-year-old son died in a mountain climbing accident in Spain and a civil war erupted there in 1936—both spurring the developer’s return to Fort Lauderdale. 

On his return, he was involved in the constructions of Port Everglades, in promoting Hialeah Park racing and operating a stable of 110 horses. He also had his sights set on a project in North Palm Beach near today’s Donald Ross Road. It was abandoned after his death. Ever the entrepreneur, he returned in 1952 from a business trip to Colombia where he landed a few dog track concessions.

A high-profile resident, Croissant remained in local headlines about his business and civic activities and frequent lawsuits. In 1950 he was charged by the federal government with participation in a $2 million international lottery ring. Charges were dropped due to lack of evidence.

In 1954, Fort Lauderdale News columnist Wesley W. Stout provided a list of items and activities that distinguished Croissant as one of the town’s most colorful characters:

  • Won more horse races than all other racetrack notables in 1925-26
  • Owned a 154-ft yacht, the Jemima F
  • Owned three Rolls Royce cars simultaneously
  • Owned a Lockheed Vega aircraft piloted by world famous Clarence Chamberlain
  • Given a 476 solid gold dinner service set by his sales team (stored in a Dania bank vault)
  • Gave his wife a 31- carat diamond pendant and a 22 carat stone
  • “Put out of business” by the Spanish Civil War

Frank Croissant died at his Fort Lauderdale home on Andrews Avenue December 5, 1956, of a brain hemorrhage. Left to his wife, his estate was worth about $10 million.

He was, indeed, a colorful character …

For more on Frank Croissant, see index: Fort Lauderdale communities, Fort Lauderdale neighborhoods 

Copyright © 2023. All rights reserved. Jane Feehan.

 Sources:

Fort Lauderdale News, Dec. 9, 1925

Fort Lauderdale News, Oct. 5, 1925

Fort Lauderdale News, May 22, 1926

Fort Lauderdale News, July 2, 1926

Fort Lauderdale News, Dec. 9, 1925

Fort Lauderdale News, Nov. 10, 1939

Fort Lauderdale News, Nov. 10, 1950

Fort Lauderdale News, Dec. 28, 1951

Fort Lauderdale News, Aug. 6, 1952

Fort Lauderdale News, Feb. 12, 1954

Fort Lauderdale News, Dec. 6, 1956

Fort Lauderdale News, Dec. 7, 1956

Fort Lauderdale News, Dec. 24, 1956


Tags: Fort Lauderdale neighborhoods, Croissant Park, Fort Lauderdale in the 1920s, Fort Lauderdale developers, history of Fort Lauderdale, Fort Lauderdale history, Fort Lauderdale communities

Friday, September 1, 2023

Mid-century modern masterpiece - Sea Tower of Fort Lauderdale


Sea Tower 2023, rear















Sea Tower 
2840 North Ocean Drive
Fort Lauderdale


By Jane Feehan

Fort Lauderdale first saw high-rise apartments go up in the late 1950s. One, the Sea Tower, was announced in 1956 and completed in November 1957. 

News accounts claimed it was one of two of the city’s first high rises. The other was Spring Tide at 345 Fort Lauderdale Beach Boulevard. Both built by Col. T.J. Murrell (Palm Springs Corporation), they stand at 11 stories. Today they would be described as mid rises. (For more high-rise history, see index.)

This post focuses on the Sea Tower, an elegant building designed by noted Miami architect, Igor Polevitzky (1911-1978). He also designed Sunrise Tower on Intracoastal Drive in Fort Lauderdale, Hotel Habana Riviera in Cuba, once owned by mob figure Meyer Lansky  (See index for Meyer Lansky), the Albion in Miami, and several beautiful residences (Tropotype style). including the Birdcage house in Miami. The Sea Tower is described as a “masterpiece of mid-century modern architecture.”  

Sea Tower 1959 
State Archives of Florida

Sea Tower was reportedly built for $2.02 million. I’m not sure if it was launched as a rental before it was recognized as a co-op, but in late 1957, news items reported it as the “tallest co-op in Fort Lauderdale.” Accounts vary as to number of units, 84, 83 or 81 apartments. Carports appeared to be an afterthought as construction began on them in 1958, after opening.

Advertised as sitting in the North Beach neighborhood, Sea Tower could also claim a city park as a nearby feature leading to the ocean. In 1957, its board announced a contribution of $4,900 to the city of Fort Lauderdale for its Vista Park, which remains. The park today refers to the beach and its parking lot steps away.
Park at rear of Sea Tower
steps from beach
 

Ads announced initial sale prices for a one-bedroom unit at $21,000-$25,000. Two-bedrooms sold for $27,000-$39,000. Early ads indicated prices for penthouses were “available upon request.” A Fort Lauderdale News article in 1957 reported a penthouse for sale for $300,000—a hefty price tag in those days.

In 1958 real estate news waxed enthusiastic about Sea Tower’s unique offerings: kitchens with a “food preparation center,” a built-in combination food mixer, blender and knife sharpener.  Also, an opt-in membership was available for services such as car washes, laundry, food and beverage delivery, travel reservations, swimming and skin-diving instructions, beach cabanas, boat trips—even hair appointments. La de dah …

A glance at board member occupations during these early days may point to perceived justification for such services: a senior vice president of Gulf Oil, president of General Elevator Co., vice president of Retail Credit Co.; vice president of Remington Arms, a subsidiary of DuPont Co.; research engineer for the U.S. Navy and consultant to General Electric Co.

In March of 1958, news accounts reported that 25 liens for nearly $227,600 were filed against the builder, Palm Springs Company, Holland Construction and Engineering and others for unpaid bills. A court transferred the liens to corporate surety bond deposits.

Today, Sea Tower retains its elegance in this quiet beachside neighborhood. Many houses in the area, once averaging $25,000, have been replaced by mansions running for a million dollars at the low end and a few topping $20 million.

As of this post, a one-bedroom Sea Tower apartment sells for $549,000, a two-bedroom for $620,000. Bargains, considering Galt Ocean Mile condo prices.

 Copyright © 2023. All rights reserved. Jane Feehan

 Sources:

 Fort Lauderdale News, Feb. 10, 1957

Fort Lauderdale News, Oct. 9, 1957

Fort Lauderdale News, Nov. 2, 1957

Fort Lauderdale News, March 26, 1958

Fort Lauderdale News, May 24, 1958

Fort Lauderdale News, June 21, 1958

Fort Lauderdale News, Aug. 2, 1958

Fort Lauderdale News, March 5, 1963

Fort Lauderdale News, May 16, 1965

Sea Tower

Tags: Fort Lauderdale high-rises, Sea Tower, Fort Lauderdale in the 1950s, Igor Polevitzky

Wednesday, September 14, 2022

Fort Lauderdale's Harbor Beach: exclusive then and now

 

Harbor Beach circa 1980
Florida State Archives/Florida Memory/Steinmetz















By Jane Feehan

According to some news accounts, the first Fort Lauderdale development after the boom years of the 1920s was Harbor Beach.

The Harbor Beach Company, formed by George W. English, purchased land south of the U.S. Coast Station in 1940 from Fort Lauderdale pioneer Tom M. Bryan for $1000 per acre for 200 acres.

Development commenced with permitting for infrastructure, and a wall, gate and “field office” designed by Miami architect Russell T. Pancoast (grandson of Miami Beach developer John A. Collins the same of Collins Avenue).

The first 73 lots were presented for sale by the Harbor Beach Co. in January 1942. The development was advertised as Fort Lauderdale’s newest oceanfront real estate development, the “only restricted residential beach property in South Florida.” 

Other ads claimed the building requirements provided for “substantial though not necessarily pretentious homes” with sweeping vistas of the ocean, a lake (near today’s Lago Mar) and the Intracoastal. Some inland waterway lots would accommodate 110-foot boat dockage. 

An entrance to the new neighborhood was built as an extension of Atlantic Avenue (now A1A) but the development would be isolated from traffic. Lot prices were not available in early ads, but by 1945 some lots started at $4,200. In 1946 prices rose to $4500 (as comparison, lots in Croissant Park sold for about $1,000). 

Plans were in place by the mid-1940s for a private beach club (today’s Surf Club). All 73 lots in the initial “unit” were sold by 1946 when another unit (number of those lots unknown to this writer) were placed on the market. It was followed by a third unit in the 1950s. Sales must have been fairly brisk by the mid-1950s; lots then generally started at $10,000.

One house went on the market in 1955 for $37,500 with three bedrooms, two baths and maid’s quarters. Today, the walled community is home to 592 residents (according to niche.com). Singer/actor David Cassidy (The Partridge Family) once called the community home until his death in 2010. His house was placed on sale later that year for $3.9 million.

Houses today (2022) range from about $4 million to nearly $24 million. It remains one of the city’s most exclusive neighborhoods but is not immune to Fort Lauderdale’s super-charged development woes. Residents complain about difficulties exiting the community to merge onto jammed A1A during certain times of the day or when the bridge at the 17th Street Causeway opens for boat traffic.





Copyright © 2020, 2022. All rights reserved. Jane Feehan.

Sources:

Weidling, Philip and Burghard, August. Checkered Sunshine. Gainesville: University of Florida Press, 1966.

Fort Lauderdale News, Dec. 18, 1941

Fort Lauderdale News, Sept. 25, 1945

Fort Lauderdale News
, Jan. 17, 1942

Fort Lauderdale News Jan. 31, 1946

Fort Lauderdale News, Feb. 19, 1946

Fort Lauderdale News, Oct. 15, 1947

Fort Lauderdale News, Dec. 9, 1955

Fort Lauderdale News, Feb. 3, 1955

Realtor.com

For current demographics, see:

https://www.niche.com/places-to-live/n/harbor-beach-fort-lauderdale-fl/

Tags: Fort Lauderdale communities, Fort Lauderdale developments, Fort Lauderdale in the 1940s, Fort Lauderdale history, history of Fort Lauderdale, Fort Lauderdale architects


Wednesday, February 10, 2021

Frank Croissant: "World's greatest salesman"


Once touted the “World’s Greatest Salesman,” Brooklyn-born Frank Croissant bought nearly 1,200 acres for $1.25 million in 1924 south of New River to develop his Croissant Park. The following year, Croissant spent $215,000, an enormous amount of money for the time, for advertising. A few ads were for salesmen.

In a 1924 advertisement,  Croissant asserts he was “sixteen years ago a teller in a small bank in Brooklyn, today one of the world’s largest real estate operators with a sales record of $20,000,000!”

Text-heavy, the ad describes working conditions at the Croissant Park sales office:

Here you will find supreme satisfaction … an atmosphere that breeds success in any man unless he’s downright worthless. There is no bickering here, no jealousy, no discord – nothing but happiness and success.

In the same advertisement, Croissant said a lesson he learned from Henry Ford was to make salesmen "co-workers of the employer."

Croissant Park remains one of Fort Lauderdale's oldest subdivisions*. Frank Croissant bought property throughout South Florida, including an area in Palm Beach County that was to be called “North Palm Beach Heights,” at the western end of what became Donald Ross Road. His widow began the project in the mid 1950s but later abandoned it. 

Copyright © 2021. All rights reserved. Jane Feehan

* For more on Croissant, see: 
https://janeshistorynook.blogspot.com/2023/09/fort-lauderdales-croissant-park-and-its.html

Sources:
Gillis, Susan. Fort Lauderdale, Venice of America. Great Britain: Arcadia Publishing, 2004
Miami News Feb. 19, 1924
Miami News Feb. 24, 1925
Miami News, Jan. 19, 1926
Palm Beach Post, Oct 1, 1972





Tags: Fort Lauderdale history, Florida developer, Florida history, Fort Lauderdale in the 1920s, film research


Tuesday, August 4, 2020

Lauderdale Manors and the 1950s boom ... of square dances and midwesterners






By Jane Feehan

Fort Lauderdale grew significantly during its second real estate boom.  Work began in February, 1950 on a ‘huge new development” - Lauderdale Manors - in the northwest section of the city. The first permits for Lauderdale Manors that year were issued for 15 houses on the 1500 and 1600 blocks of NW 11th Street. The dwellings were to cost $7,000 a piece. 

The development, which originally took up one fourth of the old mile-square Chateau Park subdivision of the 1920s, was platted without any through streets. After the first real estate bubble burst in the 1920s, mortgage holders for the five or six houses built in Chateau Park came to pick up the pieces. According to builders of those first few homes, the mortgage people found things to be so bad that even the houses had been stolen. 

The more successful attempt of 1950 included houses planned on courts that ran east and west, a unique footprint at the time. The entire project was platted from NW 10th Place to NW 14th Court and from 15th to 20th Avenue where hundreds of houses were eventually built. The footprint expanded to about 24th Street (perhaps beyond) by the mid 1950s.

In 1955, other builders bought lots for new homes, expanding the Lauderdale Manors neighborhood. The Albert Construction Company built between 19th and 24th streets. As a sales promotion, they held free community square dances with free prizes. The builder collected names of attendees from dance ticket stubs and contacted them later about houses for sale for under $6,000. No doubt this marketing promotion appealed to the many midwesterners flocking to Fort Lauderdale at that time. 
 
Fort Lauderdale News, Feb 4, 1950
Later in 1955, ads for resales appeared for a variety of houses in Lauderdale Manors, including a three bedroom, one and a half bath (CBS construction) house for $11,250 furnished or $10,500 unfurnished with a down payment of $2,500.

It's unlikely square dances would appeal to today's home buyer in Lauderdale Manors; the demographics and dances have changed. And prices in 2020? Closer to $100,000 ... 

For more on Fort Lauderdale in the 1950s, see index.

________
Sources:
Fort Lauderdale Daily News, Feb. 4, 1950.
Fort Lauderdale News, Jan. 22, 1955
Fort Lauderdale News, Oct. 7, 1955.



Tags: Fort Lauderdale neighborhoods, Fort Lauderdale history, Fort Lauderdale in the 1950s, film researcher, Fort Lauderdale communities



Sunday, May 7, 2017

Fort Lauderdale's Victoria Park - then and now


January 1925


This advertisement came out less than two years before the devastating hurricane of 1926. It was the storm that ushered in the Great Depression in Florida before it cast its shadow across most other states.

And today? Recent sales include homes from $490,000 to well over $1 million. Others on the water fetch the highest prices. The area, which sits behind the Gateway Theater and along the Middle River, includes 30 percent of Fort Lauderdale's historically significant properties. About 7,000 residents call this beautiful neigborhood home.




Tags: Fort Lauderdale neighborhoods, Fort Lauderdale history, Victoria Park

Sunday, June 30, 2013

A Sunday afternoon ride to Melrose Park ...

Fort Lauderdale beach 







By Jane Feehan 


While Miami made headlines during the 1950s for its growth in tourism and housing construction, people were discovering Fort Lauderdale. News about Fort Lauderdale’s shopping centers, hotels and subdivisions found its way into New York and Miami papers. 

One reporter suggested a Sunday ride to look at a booming area west of town. A large yellow sign at Broward Boulevard and Florida Avenue, east of State Road 7, beckoned prospective buyers to one of Fort Lauderdale’s fastest growing subdivisions: Melrose Park. It did not have a park, and would not have one until the mid-1990s, but buyers were lining up to plunk down their money on one of those cookie-cutter, easy-living, Florida-style houses people were talking about “up North.”

A property search reveals that the first house in Melrose Park probably went up in 1950. Miami realtor Ted King started building there in 1952 or 53. By 1954, he made real estate news with his construction activities in Melrose Park.

King built many houses there, including one “attractively designed” home at the corner of Florida Avenue and Campus Circle. 

The three-bedroom, two bath house on a lot 80 feet by 100 feet was constructed with an attached carport. Terrazzo floors were standard those years as well as aluminum jalousie windows. King installed a 25,000 BTU wall heater in the home and a “bar”  or counter separating kitchen and living room. The house’s one linen closet was in the “big bathroom.” Going price: $13,600. Demand for homes in the neighborhood drove prices up a bit; King built another nearby and upgraded it to 1,450 square feet and $15,500.

Construction continued in Melrose Park until at least 1970. Once a census-designated place in Broward County, Melrose Park was annexed by Fort Lauderdale in 2002. By that time, the community’s population had grown to more than 7,100. In 2013 houses were appraised $66,000 -$299,000. Today, many houses sell there for more than than $500,000.

I wonder what happened to that large yellow sign …

Copyright © 2013, 2024. All rights reserved. Jane Feehan.

Sources:
Broward County Appraiser’s Office
Miami News, Feb. 7, 1954
U.S. Census

Tags: Fort Lauderdale subdivisions, Fort Lauderdale during the 1950s, Melrose Park, Fort Lauderdale history