Friday, June 19, 2020

Art Deco and Miami Beach's revival


Aerial view of Art Deco area  - Florida State Archives

In May 1979 one square mile was designated “Old Miami Beach,” a historic preservation area comprising more than 1,600 buildings from the 1920s and 30s. Registered with the National Register of Historic Places, the area covers one fifth of the city from 6th to 23rd streets between Ocean Avenue and Alton Road.

Many refer to the area as the Art Deco District. Linear symmetry, gaudy ornamentation, and spires characterize many of the buildings of the Art Deco style. Most structures were built of Keystone, a limestone quarried in Florida. Roots of the term art deco came from the 1925 Paris Exposition Internationale des Arts Décoratifs.  The term entered the English lexicon in the late 1960s.

The assorted architects of the buildings, which included Henry Hohauser, Roy France, L. Murray Dixon (and others) were not aware they were employing any particular style, nor did residents in Miami Beach, until the arrival of Barbara Capitman in 1973.

Capitman was a New York design journalist who saw something in Miami Beach that many did not – a distinctive style. For her, the buildings – hotels, apartment buildings and theaters - defined the city. She became the driving force behind the movement, along with friend Leonard Horowitz, to preserve the Art Deco District.

Miami Beach was inert in the late 1970s; one hotel was built in the late 60s but many of the old buildings were occupied by elderly residents. A battle against developers, some long-time residents, and old-time hotel owners ensued to preserve the area with its distinct architecture. When it was over, the federal government certified 400 buildings as historic.  Federal tax incentives were made available to those who renovated and rehabilitated their buildings in the historic style. Buildings could be knocked down but advance notice would have to be given and incentives would be taken away.

Some hotels were renovated and revived, beginning in the early 1980s; others were revived and then shuttered. Old Miami Beach has seen its ups and downs and buildings have seen their share of serial owners but South Beach is now viewed as one of the trendiest, most sophisticated destinations and night spots in the United States, with emphasis on youth, sophisticated dining and entertainment.

Thanks, Barbara Capitman (d.1990) and friend, Leonard Horowtiz (d. 1988) and legions of others who worked with them to preserve Art Deco architecture, ensuring Miami Beach’s place in history.


Sources:
Kleinberg, Howard. Woggles and Cheese Houses. Miami Beach: The Greater Miami Beach Hotel Association (2005).
Miami News, May 15, 1979
Miami News, Dec. 26, 1987

Tags: Art Deco Miami Beach, Miami Beach history, Miami Beach hotels, Miami Beach architects, film research, Miami Beach history