This 1921 ad from the Fort Lauderdale Herald pitches the Rio Vista sub-division, today one of the city's most beautiful neighborhoods. "Boost" or "booster" were the words of that day for promoting the city, which was entering a period of rapid growth.
Lots sold then for about $800. Today houses on those lots run in the millions as this one does
($27.5 M) https://www.zillow.com/homedetails/1818-SE-10th-St-Fort-Lauderdale-FL-33316/43205432_zpid/?mmlb=g,0
-Jane Feehan
Tags: Fort Lauderdale history, Fort Lauderdale real estate development, history of Fort Lauderdale, Fort Lauderdale in the 1920s
