Sunday, February 23, 2025

Riviera Isles off Las Olas - brisk sales, a hotel and a hard landing after the Great Hurricane

 

Riviera Isles 1996, State Archives of Florida

By Jane Feehan

To some, Fort Lauderdale is known as a modern Venice. Finger islands bordered by canals off Las Olas Boulevard gently suggest images of that beautiful city in Italy. The area was the vision of early Fort Lauderdale developer W.F. Morang who began the dredging process during the early 1920s.

Where he left off other developers continued. One of those islands, Idlewyld, adjacent to the Las Olas Bridge, was successfully developed in 1924-25 by pioneer M.A. Hortt, his business partner Bob Dye and new man in town, Thomas Stilwell.

Encouraged by the success of Idlewyld, Stilwell headed the Fort Lauderdale Riparian Company and bought a few parcels of land near that project. His company placed 270 lots for sale in March 1925 in what became Riviera Isles: Flamingo Drive, Solar Isle Drive and Isle of Palms Drive or Southeast 25th Avenue. Lots were priced from $4,000 to $15,000. Every lot offered a waterfront vista, newspaper ads declared.

All 270 lots, according to the Fort Lauderdale Daily News in May 1925, were sold in less than two months. Resales ensued. One real estate speculator advertised a cash offer for three lots in Riviera Isles.

With $1.4 million in total sales of those lots, work began on dredging. They pumped two feet of sand onto the Riviera finger islands to raise each to the level Idlewyld sat—five feet above the high tide mark. They then installed roads, lighting and other infrastructure.

Perhaps the most interesting chapter in the Riviera Isles story was the one about Hotel Riviera or Riviera Hotel. With an estimated cost of $500,000, the 200-room guest accommodation was to be constructed in the Dalmatian style of architecture with small bricks and dome-like roofs featured in Romanesque churches. The ornate structure would face Las Olas Boulevard and its Sunset Lake. The hotel was expected to open October 1, 1926.  

What wasn’t expected was the Great Hurricane of September 1926. Stilwell and his company tried to regain financial footing in the months and few years that followed. Hotel plans never reached fruition. Properties throughout town were auctioned off to pay taxes during the late 1920s and into the 1930s. The real estate boom went bust.

By the 1940s a few Riviera Isles houses built in the slow years sold for $21,000 to about $40,000. A building and development boom followed in the 1950s with very little slowdown since.

Houses today in this exclusive area (most all the Las Olas isles) run as high as $20,000,000, or more. Let’s hope these land-filled islands with their beautiful homes survive a Cat 5 hurricane; some predict they won’t.  

Sources:

Hortt, M.A., Gold Coast Pioneer. New York: Exposition Press, 1955.

Fort Lauderdale Daily News, March 19, 1925

Fort Lauderdale Daily News, May 20, 1925

Fort Lauderdale Daily News, June 2, 1925

Fort Lauderdale Daily News, Aug. 12, 1925

For Lauderdale Daily News, Oct. 31, 1925

Fort Lauderdale Daily News, Nov. 21, 1925

Fort Lauderdale Daily News, Feb. 23, 1927

Fort Lauderdale Daily News, April 20, 1928

Fort Lauderdale Daily News, June 25, 1930



Tags: Fort Lauderdale in the 1920s, Las Olas Boulevard, Las Olas isles, Riviera Isles, Fort Lauderdale communities